ROI & Evaluation - Measurable Returns

At Phoenix we work in partnership with our clients to deliver lasting change and improvement against business and behavioural objectives.

We collaborate with you from the outset of every brief, to define clear & realistic objectives and desired outcomes.  We then design and tailor the programme to meet and measure these needs.  By beginning with the end in mind, we ensure we do not leave to chance the results of what we do.

Download our white paper on Training Evaluation.

Download our RoI calculator tool.

Outcomes may be measured in classic Return on Investment (RoI) metrics, such as increased revenues or reduced staff turnover, and/or through the wider scope of Return on Expectation (RoE), based on behavioural and success case evidence.  RoE can include many concrete metrics that are exactly the same as RoI, but it allows for a common-sense approach to defining and measuring wider success.

How we measure impact:

  • Design against measurable expected behavioural outcomes which are clearly linked to business objectives

  • Benchmark pre-programme skill and confidence levels

  • Collate evidence of learning and behaviour change through activities in the classroom and our online learning transfer platform

  • Seek behavioural and business success case evidence from participants and managers



Our programmes can be tailored to your specific needs.  Contact Oliver Osmond or Ruth Tiffin by email or telephone 020 7234 0480 to discuss your requirements in more detail.


The whole team at Phoenix really delivered for us. Not only is their style and presentation engaging and relevant, their consultative approach helped us to redesign our whole sales process. Each member of my sales team came back invigorated and ready to put their learning into action and with the support from Rachel in developing our coaching and tracking everyone has raised their game. I would have no hesitation in recommending Phoenix to anyone looking to improve their sales results – the ROI speaks for itself. Immediately post the initial programme we had our best month on record – with the retention team hitting over 125% of their target – and 11 out of 12 months post-training have shown significantly improved growth, with an overall net growth of more than 30% since we started working with them.’ 
Tom Ritchie – Cision – Sales Academy