Strategic & Key Account Development


Deliver against your business goals

Experienced sales teams and complex B2B environments require a more strategic business-led approach than is covered in most generic sales training.

Phoenix can help you to:

-  Develop key or strategic account growth roadmaps that optimise long-term

-  Improve win rates and customer retention through customer profiling,
   qualification and differentiating value against competitors

-  Increase cross-selling across the whole portfolio by aligning with needs

-  Drive revenue and profit performance during market, company or
   competitive change

-  Adopt a common language and consistent approach to pinpoint and replicate
   success across the team

-  Implement a strategic sales approach that incorporates the things you
   already do well and avoids creating onerous paperwork or process

Our clients include Solarcentury, Eduserv, The Open University, SwissQual, Atran Praxis, George East Housewares and Unicorn Training.

“Phoenix's Strategic Sales is an exceptional bespoke and engaging training course - it has helped me think more strategically about my approach and better understand where our business comes from, develop client profiles and a more competitive sales strategy whilst analysing the benefits of our business offering in terms of my clients’ requirement and competitors - helping me create robust comprehensive action plans, which will definitely improve my sales performance. Anna is excellent in providing practical solutions to real-life big ticket sales negotiation issues - Phoenix exceeded my expectations.”

Solarcentury Strategic account development participant, 2014

Read about how we are supporting Solarcentury to achieve faster than market growth in their strategic accounts.

Please contact us on 020 7234 0480 or info@phoenix-training.co.uk to explore how we can help you to achieve your sales goals.