• 1. If you want to change other people’s minds, win rapport by showing them you understand their viewpoint first before gradually moving them round to yours.
• 2. Stories are a fantastic way to make complex information memorable, relevant and interesting.
• 3. If you want people to remember your words, make your sentences sticky by using clever contrasts and repetitions, like JFK’s message: “Ask not what your country can do for you, but what you can do for your country.”
• 4. Enthusiasm is contagious. If you care about your message, so will your audience.
• 5. If you get nervous before speaking in public, gently breathe out until your lungs are completely empty. This will relax you and focus your mind.

Tags: communicate, communication, contrast, enthusiasm, History, repetitions, stories, tips, viewpoint

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