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Archive for the ‘Management & Leadership’ Category

Storytelling: the best communication tool a leader can get

Posted by Karen Glossop
Wednesday, March 2nd, 2011
burning-oil-rig-explosion-fire-photo12

Image by visionshare via Flickr

When Stephen Elop, the newly appointed CEO of Nokia wanted to rouse his employees into reacting to their loss of market leadership, he sent a memo to the whole company. He began it with a story.

At first glance, the story had nothing to do with mobile telecommunications. It told of a man standing on a burning oil platform faced with a stark choice: waiting to burn to extinction along with the flaming rig or to risk the plunge into the freezing water in hope of rescue. After securing his audience’s attention with this arresting image, Elop explains his metaphor.

“We poured gasoline on our own burning platform. I believe we have lacked accountability and leadership to align and direct the company through these disruptive times. We had a series of misses. We haven’t been delivering innovation fast enough. We’re not collaborating internally. Nokia, our platform is burning.”

Just as the man on the platform had to behave differently and do the unthinkable, so did Nokia executives.

Only a few days after the circulation of the memo, Elop and Steve Ballmer, Microsoft CEO posted an open letter announcing plans for a broad strategic partnership that “combines the respective strengths of our companies and builds a new global mobile ecosystem.” Moreover, Nokia would adopt Windows Phone as its primary smartphone strategy.

So why not merely announce the partnership rather than waste time with unconnected anecdotes about oil platforms?

Elop needed to prepare his people emotionally for the changes ahead. Elop’s story instilled in them a sense of urgency which would align them all in a new business direction.

Let’s explore how storytelling helps a leader influence his or her organisation.

Traditionally, we look up to storytellers as bearers of wisdom, who embody a special authority which trumps hierarchical roles. In pre-historical societies, the storyteller was the group member who dispensed knowledge essential for the survival of the tribe, using a range of analogies and metaphors. This was a creative endeavour. Somewhere in our primitive brains, we haven’t forgotten that, and we still respond. This is why great leaders need to be great storytellers.

What stories don’t do is simply supply information in a neutral way. They present events, people and facts in a certain light. Our interpretations are covertly – and thus irresistibly – directed. Stories get under our skin. That’s what makes storytelling such an effective tool for influencing. Once Elop had seeded the image of the burning oil platform in the minds of his employees, it would have been very difficult for them to resist his interpretation of Nokia’s market position, and the conclusion that drastic action had to be taken.

Stories get our imaginative juices working. They make us curious about what else there is to find out – some stories satisfy that curiosity with a ending, others prompt us to ask more questions and get involved – so we supply the ending ourselves. In this instance, Elop provided the happy ending a few days later with the announcement of a rescue in the shape of a lifesaving partnership with Microsoft. By telling a story first, he guided his people towards seeing this change as positive solution to the crisis rather than a new threat.

Top ten tips for inspiring storytelling

1.     Think about where you are in the story. Are you an outsider to unfolding events, or the main character?

2.     Make sure you are taking your audience on a journey. Stories are full of events and revelations which take the audience somewhere new.

3.     Don’t rush. The pleasure is in the telling.

4.     Allow yourself to see the pictures, hear the sounds, smell the scents, savour the tastes. Then your audience will too.

5.     All the best stories contain transformations. Think about what transformation you want your audience to experience by the end of the story too.

6.     Stories don’t have to be original to be effective; they do have to be told with conviction and sincerity.

7.     Audiences love it when you re-integrate a detail you’ve casually mentioned earlier – especially when it holds the key to your story’s resolution.

8.     A pause, a look, a gesture all can convey as much, if not more, than words.

9.     To keep your audiences on their toes, use… suspense!

10.    The greater the range of emotions in your story, the deeper the connection you will build with your audience.

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A New Golden Rule for Difficult Times

Posted by Martin le Comte
Monday, February 21st, 2011
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Image by hoyasmeg via Flickr

I have written previously about the Golden Rules of Leadership. These rules, based on my own experiences as a leader, reinforced through many conversations with others in leadership, are designed to serve as practical reminders of what we as leaders need to demonstrate on a daily basis.  As leaders I’m sure we recognise that it is easier, although never easy, to lead in the good times and in calm waters; but true leaders – those who define themselves by action rather than title – demonstrate their real strength in the bad times and the stormy seas.  My best friend and I often discuss what we believe the greatest attributes of effective leaders to be, and in amongst all of the vital ingredients like being visionary, inspirational, motivational, authentic etc. is the often neglected need for the effective leader to be courageous.  It might be easy to place this descriptor with ‘famous’ leaders like Nelson Mandela, Winston Churchill, or Mahatma Gandhi, but what about the rest of us?  How can we as leaders demonstrate being ’courageous’ on a daily basis?

“Courageous – not deterred by danger, brave” – Oxford English Dictionary

I’d like to pose a question…  How many times has a good or excellent task performer in your team demonstrated a wholly inappropriate behaviour? What did you do?  Did you deal with it there and then or let it slide, just this once?  What about the team member who you ‘get on with’ and is a likeable individual who normally tries their best but has an off day in terms of their behaviour?  Do you let it go just the once as it must be a blip?  Finally, what about the person in your team who is a bit ‘scary’ to deal with as they have a tendency to be aggressive and/or defensive but gets the results in respect of task achievement?

For example I recall in one of my previous roles, a respected and high performing member of my team, let’s call him Tom, arrived late for work three times over a two-week period.  I knew Tom was highly committed to his job and would have spoken to me if there were any issues so I decided incorrectly that I didn’t need to address his lateness.  About a month later Jason (not his real name), a good but certainly not a top-performing member of the team arrived late one morning.  As was customary and away from the other team members I spoke to Jason about his lateness informing him that this was unacceptable behaviour and went against the team’s ‘ground rules’.  Jason sat and listened and nodded in apparent agreement before saying that he hadn’t appreciated how important his timeliness was as I hadn’t appeared to speak to Tom when he had previously been late.  Although he didn’t say this directly he was definitely giving me some feedback about my own behaviour and rightly saying that I was being inconsistent.  At the time I hadn’t considered the impact of not addressing Tom’s lateness on the other members of the team.

How many of us have been in these situations and not addressed the behaviour?  I’m using these examples as I for one know there have been times in the past when I have encountered each one of these situations and found excellent reasons for not dealing with it.  The reasons are easy to find

  1. If I deal with the behaviour the results, which I’m measured on, may drop
  2. It’s just not like them, they must be having a bad day
  3. I haven’t got the time to deal with it now, I’ll deal with it later (but I never do)

What is it that really stops us from dealing with any one of these situations? In the cold light of day my reasons for not dealing with the behavioural stuff were actually just excuses.  I wasn’t courageous enough to deal it.

Think about the wider impact on the overall team if you don’t deal with any one of these situations.  How many times have you heard “he/she has a favourite, there’s one rule for them and one for us others; X gets away with everything; the result is all that matters etc.”?

According to Tuckman’s theory of group development these are classic indicators of Storming team behaviour.  Although people may tell you or you may think that it is not affecting the overall effectiveness and team results, in my experience it cannot help but do so.

So, to encourage us as leaders to be courageous, to do the right thing consistently in situations such as these, I have decided to coin a new golden rule:

“Never negotiate on behaviour”

Very often when giving feedback on behaviour, a leader will encounter disagreement or rationalisation from the recipient and it’s all too easy for the conversation to slip into a discussion that ends up blurring the lines of what you wanted to communicate.  To negotiate is to have a two-way conversation or to settle a discussion by mutual agreement; but are you always going to mutually agree with someone if you are telling them they have behaved inappropriately and that in order to reach the required performance standards they must change?  It’s unlikely.

Being clear in your own mind as to the standards you set is the first step.  Communicating them clearly is the second step.  Never negotiating on behaviour is the critical third step, because it’s this which will ensure that they are upheld and maintained.

Easy to say of course, but much more difficult to do.  If it is the case that you don’t know how to and are unused to giving people behavioural feedback, then there are plenty of feedback tools out there, including my own favoured E2C2 tool.  Simply put, E2C2 stands for Evidence / Effect / Change, or Continue.  Evidence is what has actually happened or exactly what has been said.  The Effect characterises specifically what has happened as a result or the impact of the behaviour.  Change or Continue signifies precisely what needs to be done differently or repeated, and the impact this will have.

Most of the experienced leaders I talk to state it is not their ability but their willingness to give feedback on behaviour that they fall short with. This is where we as leaders on a day to day basis need to be truly courageous.  Exhibiting this courage will provide the people we lead with the certainty and clarity they require to consistently meet both the behavioural expectations whilst also delivering the results.

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My first encounter with Ken Blanchard’s ‘Situational Leadership® II (SLII)’

Posted by Ross Trigwell
Monday, December 20th, 2010

In January of this year I decided to make a big career step to seek out what I really wanted, something that aligned with all of my values and provided me with the challenge I had been looking for for some time.  Whilst working for a big corporate organisation was safe, and provided a sturdy career ladder for me to climb, it wasn’t going to provide what I needed in order to truly do what I had set out to do: develop people on a wider scale.

I had been channelling thought towards my perfect job for several months, and eventually started looking around on the internet in May this year.  It wasn’t long before a small ad grabbed my attention, the ad was short, and to the point, unlike most others I had seen which all seemed over complicated with text and unnecessary job specifics, Phoenix however screamed out that they really knew what they were looking for.

I arrived for my first interview with Martin and Olly, set up and delivered a session on Leadership and Management, had an informal interview and role-played some consultancy based skills.  I left Phoenix on that Monday morning feeling refreshed at the fact that these people seemed to value a good robust recruitment process, giving even more reason for me to believe this was the job I was looking for.  Two weeks later I found myself back at Phoenix having an informal meeting with Bill Osmond, Phoenix founder/MD and Tim Holmes, Client Relationship Director for conversations which lasted roughly ninety minutes and gave both  parties a good idea of what each were about.  Two weeks later a decision was made and I would soon be starting my new job.

On my first day I arrived to find my new desk with a pile of books sat waiting for me, one of which was all about Ken Blanchard’s ‘Situational Leadership ll’, a tool which very soon I would be using as part of my training theory, but more to the point, a tool which would give me a huge reality check in terms of my own development and competency at the beginning stages of my new role.

In simple terms the Situational Leadership model establishes that an employee’s development level will vary depending on both their understanding and competence of any task they need to carry out, and also their level of commitment at any given time.  In short, the concept gives the manager an understanding of which leadership style to adopt for each employee at the different stages of their development.  E.g. if the employee is new to the task, low in competence but high in commitment, what does the leader need to display to effectively help them develop?  According to Blanchard in this situation the leader needs to do lots of showing, telling, instructing and demonstrating (direction) whilst also listening, encouraging, motivating and praising (support), although the latter to a much lesser extent as the individual at this stage of their development is already highly self – motivated. Blanchard also states that as the learners levels of competence and commitment vary in each of the four stages of the model the leader needs to vary the levels of ‘direction’ and ‘support’ they provide. The four specific leadership styles in the model are, Directing, Coaching, Supporting and Delegating. I have attached a link below to Blanchard’s site for more detail.

http://www.kenblanchard.com/Issues_Organizational_Development/Effective_Leadership_Solutions/One_to_One_Talent_Management/Management_Situational_Leadership_Training

Ok, so with situational leadership in mind, in my first 1:1 Martin asked me how I would like to go about structuring our meetings and catch ups; with me being completely unaware of my development stage in the new role I quickly told Martin that I wouldn’t need regular catch ups and would be relatively self sufficient.  What I didn’t realise however was that although highly competent in my previous position, I would now be taking on a whole new set of tasks, and that two weeks down the line I would find myself having a completely different conversation, which I might add Martin was fully aware was going to happen right from the outset.

Martin knew that despite my inherent ability to carry out my new role, there would be a realistic and necessary period of time, specific to me, in which I would be climbing back up through the development stages, bearing in mind that whenever a new task is introduced the reality is that I could be going back in to any of the development stages for that particular activity.

The type of leadership style and behaviour of the manager towards their team members is a vital ingredient to achieving high performance.  For example: being directive towards your right hand man and those who really only need low support and low direction can be counter productive, when all they may need is variety, challenge, trust, autonomy and the opportunity to teach and mentor others.  Likewise your new starter would be lost without direction and needs clear goals, boundaries, limits and frequent feedback in order for them develop, always keeping in mind that the new starter is at this stage highly committed and in some cases unconsciously incompetent.

Consequently Martin and I now have at least one catch up per week alongside regular feedback, progress and information-sharing sessions, exactly what I need at this moment in time.  It is important to remember that every member of the team will require different treatment at every stage of their development.

Situational Leadership brought my awareness back to what needed to be done in order for me to develop effectively and at the same time helped me to understand some of the common errors and judgements I had made as a manager in the past. A truly powerful leadership tool and one that will most certainly be a part of my management armour in the future.

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Getting Things Done!

Posted by BillOsmond
Monday, December 6th, 2010
Day 15 - Juggling [Explored]
Image by lipjin via Flickr

What is it about human beings that means that they don’t do things that they know they need to do and would help them if they did it?  What makes one person act immediately?  What persuades another that it is fine to leave something until next week?  Why do people say “I know I need to do that” but then don’t?  This came to mind when I was working on our business plan.  It struck me that many plans become unstuck and fail not because they are over ambitious, ill thought out or hopelessly complicated (although many are).  It struck me that they fail due to a failing of practical instigation.  They are often dependent on certain individuals carrying out given tasks or actions at a, or by a, certain time.  Put simply people very often don’t do what they are asked to do by the time they were asked to do it.

I then started to examine this trait within two groups of people, sales people and managers.  Getting things done is vital to the success of both groups.  Sales people generally know what they have to do.  However they display a wide variety of approaches when trying to carry out the tasks that lie ahead of them.  Managers tend to focus on what they absolutely need to do that day and rarely think of what they need to do for the future.  John Adair principle of Action Centred Leadership recognises the need for managers to focus on three key areas namely “team”, “task” and “individual”.  When challenged, managers often accept that they focus far too much time on task orientated actions.  They will achieve far greater results by allocating time to team and individual as well as task actions.  Sales people fall into the same trap, they focus on actions that will help them hit tomorrows target and often not enough time on building for the future.  So as opposed to “team” “task” and “individual”, they could maybe adopt the headings of “target”, “strategy” and “pipeline” or something to that effect.  The point is the same and boiled down to its simplest headings we could settle on short, medium and long term.

I do understand how both groups fall into this short term approach.  Pressure on targets pushes one to work on what is going to make the biggest impact on that target.  This brings into question what actually makes the biggest impact on targets.  Short term activity is quite easy to measure and results appear instantaneous, longer term activities bring less immediate reward.  So is it a question of motivation.  Does the human being prefer to carry out tasks that hold more instant gratification?  It is certainly true that people prefer to do the tasks that they like to do or feel comfortable doing.

It appears that sales people and managers perform better under pressure, when they have to.  The key is to retrain the brain.  Long term strategic tasks should be viewed as top priority by a sales person or a manager.  The brain must be taught to view tasks as holding equal value.  Clearly some are more important but it is the framing of the task that helps humans tackle them.  Categorising tasks would help with this.  As a sales person, you may well spend a lot of time focusing on this week’s target, which is fine as long as you find some time to redress the balance and think strategically about the following weeks target and not forgetting the actions you need to take to ensure a strong pipeline.  Managers would do well to divide their time equally amongst team, task and individual.  Making a conscious effort to juggle these three balls will help to maximise performance.  Coaches often refer to removing barriers in order to enhance performance.  The message is to work on all aspects of your role, all actions that make up your role and actions that effect the short, medium and long term.  All of which will enhance your overall performance whether you are a sales person or a manager.

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Making the most out of a Development Programme?

Posted by MarinaWirkner
Monday, August 23rd, 2010

At Phoenix, we are increasingly involved in designing and delivering Management & Leadership Development programmes, so if this is an approach you are considering, then I thought that it would be useful to provide a brief overview of how to make the most out of them.

There is little doubt that to develop & design a comprehensive programme is more time consuming than when working on a one off event. However, by spending genuine quality time in accurately understanding and identifying your training requirements you will almost always guarantee higher returns for the business.

To get a clear understanding of your company’s behavioural and cultural background and the challenges you are currently facing, we recommend that the Learning consultant actually spends most of their development time on site – “embedded” if you like – so that they are almost viewed as part of your organisation. This not only helps them to see at first hand where the challenges are, but also goes a long way to achieving participant buy in.  In our experience, participants are much more likely to respond positively to the training if they feel their input is valued and they are familiar with the trainer and his or her way of working.  If you’re going to pay for development work – make sure you can see or hear what you’re getting!

Once delivery begins, any effective ongoing programme should ensure a much more sustainable learning experience. We recommend that each module is delivered every 4-6 weeks, which allows enough time to put into practice what has been learnt back at work whilst still being close enough to keep the momentum and motivation going. We also encourage participants to keep a learning diary in between modules which helps them remain focused, as well as providing great points for review (successes and failures) at the next session.

Before committing to such a major investment, it’s always worth considering how will you actually support the programme internally? One way of doing this really effectively is by conducting a Senior Management Master Class before the programme actually begins.  This will not only provide this key group with an overview of the tools & techniques used on the programme but will also provide them with some clear guidelines on what they can do before, during and after each event to help their colleagues get the most out of it.  In our experience, doing it in this way makes a massive difference.

Finally, it’s worth remembering that we’ll also support you at every stage, ensuring that you get exactly the results you were aiming for.  It takes a bit more planning, but for the right type of organisation, a management or leadership development programme can deliver the most effective learning experience.

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5 Dysfunctions of the England Team?

Posted by TimHolmes
Wednesday, June 30th, 2010
The crest of the England national football tea...
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Last Sunday’s 2nd Round debacle for England in the World Cup was a chastening experience for a lot of us who harbour hopes of witnessing football success for the national team in our lifetime.  On the past two weeks’ evidence, we’re going to be waiting a long time!

To some extent, Saturday’s 4-1 defeat by Germany wasn’t a surprise, following the poor performances of the group stage – and the epithets ‘abject’, ‘inept’, and ‘disastrous’ which were to the fore in the aftermath, were pretty well justified based on what we saw on the pitch.  One commentator, ex-England winger Chris Waddle, who made it to the semi-final with Bobby Robson’s England in 1990, has judged that the England team performed acceptably for about 45 minutes out of 360 en route to their failure.

I know I’m not the only person thinking about this, but I do find it astonishing that individuals of such proven pedigree (a lot of them are stars at some of the best clubs in Europe) should have looked anything but world-class in this tournament; and it set me thinking: was there something about how they functioned as a team (or a squad) that contributed to this?

Anyone who’s read Patrick Lencioni’s 5 Dysfunctions of a Team (an excellent book, quick to read and full of insights, but avoiding the infantilising tendency of many in that bracket), will know that he posits five things that get in the way of building a successful and performing team:

  1. Absence of Trust
  2. Fear of Conflict
  3. Lack of Commitment
  4. Avoidance of Accountability
  5. Inattention to Results

So, I thought I’d just look at the England football performance through the prism of Lencioni and see if anything chimes.  Of course, the only people who currently know the truth of the matter are within the England camp, and for now that hasn’t been shared with us (no doubt a tell-all book will follow), so don’t phone, it’s just for fun…

Dysfunction 1: Absence of Trust — This occurs when team members are reluctant to be vulnerable with one another and are unwilling to admit their mistakes, weaknesses or needs for help.  Without a certain comfort level among team members, a foundation of trust is impossible.

In relation to England, one might briefly highlight the following as having been damaging to trust within the camp:

-          John Terry’s infidelity with his England and Chelsea team-mate’s partner.  Although as one of England’s best players JT’s team-mates were never going to want him out of the team, t was clear that many regarded this as ‘crossing the line’ and will have regarded his actions as a breach of trust.

-          The Capello Index.  Only a month before the tournament, Fabio Capello signed a contract with a media company to participate in a website by ‘marking’ his players game by game, based on their performances in the World Cup matches.  It’s hard not to laugh when one imagines what scores he would have given, hindsight is a wonderful thing!  However, as was pointed out at the time, it smacked of an error of judgement and will have damaged the ‘comfort level’ among the squad members.

Dysfunction 2: Fear of Conflict — Teams that are lacking on trust are incapable of engaging in unfiltered, passionate debate about key issues, causing situations where team conflict can easily turn into veiled discussions and back channel comments.  In a work setting where team members do not openly air their opinions, inferior decisions are the result.

-          After the second match, against Algeria, John Terry spoke out in an interview, and said that there would be a clear-the-air crisis meeting that night at which everyone would speak their minds, good or bad, and get things off their chest.  At the time, I remember thinking ‘good’, that will help them to overcome whatever inhibitions or problems there are, which clearly there must be.  However, tellingly, Terry was smacked down by his manager publicly (through ‘back channels’?) told he had spoken out of turn (Absence of Trust again), and 24 hours later Frank Lampard denied that any ‘crisis talks’ had taken place.

-          It is well documented that Capello has an authoritarian streak, and a command-and-control management style, so from the outside it looked like he had prevented any dissent being aired.  Not good for the team by Lencioni’s theory.

Dysfunction #3: Lack of Commitment — Without conflict, it is difficult for team members to commit to decisions, creating an environment where ambiguity prevails. Lack of direction and commitment can make employees, particularly star employees, disgruntled.

-          Wayne Rooney was explicit in saying that he preferred to play a lone striker’s role up front, something which was denied him by the manager.  John Terry revealed explicitly (whether with tacit support of others I can’t say) that he thought Joe Cole should be starting the games, again overruled.  Steven Gerrard was asked to play wide on the left (not his natural position), and Frank Lampard was expected to play more of a holding role (not his natural one either).  If these four were the England ‘star employees’, would it be a surprise if they showed a lack of commitment, if they felt they were not listened to?  Wayne Rooney in particular looked disgruntled.

-          As a postscript here, I was struck how Joe Cole, in an interview the morning after England’s exit, prefaced his comments about the team’s exit by saying that ‘on a personal level, obviously I’m disappointed I didn’t play more’.  Not the words of a committed member of the squad; rather, someone thinking about himself first.

Dysfunction #4: Avoidance of Accountability — When teams don’t commit to a clear plan of action, even the most focused and driven individuals hesitate to call their peers on actions and behaviours that may seem counterproductive to the overall good of the team.

-          This dysfunction is less obvious in relation to the England team.  There was no lack of ‘taking responsibility’ in words at least, with every poor performance followed by interviews in which the captain or others shouldered the collective blame.  However, there is always a suspicion that that is lip service, and Wayne Rooney’s outburst “Nice to see your own fans boo you, that’s what loyal support is” after the Algeria game smacked of someone not admitting accountability to me.

Dysfunction #5: Inattention to Results — Team members naturally tend to put their own needs (ego, career development, recognition, etc.) ahead of the collective goals of the team when individuals aren’t held accountable.  If a team has lost sight of the need for achievement, the business ultimately suffers.

-          Need I say more?!  The tournament ends, and the players head home to their lovely lives, their lovely wives, and their lovely weekly pay-packets, playing in teams where they are completely valued and the systems of play are built around them.

-          The England players looked beaten down, uninspired, and afraid to express themselves.

-          Meanwhile, we see in the South American sides (4 out of the 8 quarter-finalists are from there: Brazil, Argentina, Paraguay, Uruguay), and in Germany also, a very evident relish for representing their country, with sparkling team play and performances that are greater than the sum of their parts.

At least the next 8 games should be more fun to watch!!

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The Freud Memorial Lecture

Posted by BillOsmond
Wednesday, June 16th, 2010

The Freud Memorial Lecture is perhaps not the first event of the year that would I would imagine myself attending.  In fact I think it is fair to say that it is not an event that I was really aware of, certainly not in any great detail.  However, when a colleague sent round an email asking if anyone was interested in attending it needed very little detail to “sell” it to me.  Two vital ingredients struck me, the subject matter and the speaker.  That fact that it was the Freud Memorial Lecture faded into the background, only to return strongly on the day of the lecture itself.

Mike Brearley, ex – England cricket captain and now President of the Pyscho-analysts society, talking about leadership.  The actual title was “Leadership – Theory and Practice” I focused straight away on the prospect of an “almost childhood hero” talking about leading my real childhood heroes into cricketing battle against the Australians in the 1980’s.  Brearley was/is regarded as one of the most intelligent and astute cricket captains of all time,  using what are broadly termed “man management” skills to get the best out of his team of hugely talented but hugely diverse characters and personalities.  Sports like Cricket and Rugby often produce teams made  up of a wide variety of personalities and social background.  (I am sure there are other examples but those two sports stand out for me as the prime examples.)  Cricket captains also have to contend with managing players who have to go out and perform fundamentally on their own but as part of a team.  So pulling them all together is a massive challenge, as well as having to deal with the tactical aspects of the game.

My colleague and I turned up on the night, anticipating Brearley describing how he managed to get the best out of Botham, Boycott, Willis, Dilley et al and win the Ashes in amazing circumstances in 1981.  A lecture containing cricket anecdotes that could be passed on in a superior manner at our local club or even better at Lords, so we could be overheard sounding knowledgeable.  (Maybe I am just speaking for myself).  I think maybe twenty per cent were in our camp.  Obvious cricket fans, waiting for one of the most successful captains to tell us how to do it!

As we found a spare couple of seats, I remembered the whole title of the event – The Freud Memorial Lecture, Michael Brearley, Leadership – Theory and Practice.  Not Mike Brearley talks cricket!  The depth of the occasion struck me.  We were going to be listening to a genuine expert, not just in cricket, but in Psychology.  He is a psycho-analyst, not just an ex cricket captain.  Brearley spoke for about forty five minutes, mentioned cricket about five times, but mentioned Jung and Freud about fifty five times.  It wasn’t what I expected but it was extremely interesting, fascinating and challenging.  I work with managers and leaders almost every week, I consider myself to know about management and leadership, but what came out of the lecture for me was that I know very little beyond the practical issues involved.  What Brearley alerted me to was the depth of the subject and all the issues that lie behind the day to day “stuff” that revolves around management and leadership issues.   He talked widely about narcissistic leaders and the reasons for their decisions, he discussed decision making amongst managers and “self image”.  He explored “sophisticated bullying tactics” and how leaders try to cope.  He also discussed how leaders don’t simply lead, as in the dictionary definition (from the front) but position themselves all around and amongst the team. One element of the discussion focused on “born leaders” and there was some research, from Canada I believe, that examined traits in children and how they related to their future roles.  The trait most associated with children who went on to be the leaders was generosity and not what you might expect, i.e. confidence or positivity.  That would certainly be one conversation that I would bring to the training room to help managers and leaders think about what is really required to be successful.

All of these subjects were hung off the back drop of Jung and Freud’s theories and ideas, which added the depth and interest and the challenge.  I left feeling much more knowledgeable and “expert” not as I had expected being able to recount cricket stories but by being able to link leadership and management theory and practice by understanding and quoting Brearly’s expertise and knowledge.

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Tailored vs Open Courses

Posted by MarinaWirkner
Thursday, June 3rd, 2010
Scales for ambox use

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I’m often asked by potential customers, what exactly are the key differences between open and tailored training. This got me thinking that it might be useful to develop a quick reference guide that will help you make a more informed decision.

Open Courses

  1. Open courses provide the participants with a brilliant overview of their chosen subject – whether it’s Introduction to Sales, Essential Management or Inspirational Leadership.
  2. Open courses enable you to work alongside individuals from different industries but often with very similar concerns. They also provide you with great networking opportunities!
  3. Open courses provide an off site learning environment to discuss openly challenges & concerns which in some cases individuals feel more open to talk about when not in the company of colleagues.
  4. Open courses represent a highly cost effective solution where only one or two individuals require development in a particular area.
  5. Open courses give individuals a new set of skills and the opportunity to practice them in a ‘safe’ environment and build their confidence to apply the newly learnt skills back in their own workplace.

Tailored Training

  1. Tailored training provides you with a comprehensive training needs analysis conducted in advance of any events we deliver on your behalf.
  2. Tailored training enables us to include a wide range of disciplines within a single given event.
  3. Tailored training will meet a specific requirement through the unique design to match the objectives of the individual or group.
  4. Tailored training offers the possibility to design a specific programme for the whole organisation where everyone will be involved, this enables lasting change which is encouraged and supported internally & externally.
  5. Tailored training can be designed specifically to a given company and industry with a choice of ‘best fit’ Learning Consultant
  6. Tailored Training allows more flexibility with training dates and location.

I hope this was useful and if you would like to discuss either option in more detail please get in touch and I will be delighted to help.

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Demonstrate or Certificate

Posted by OliverO
Tuesday, May 4th, 2010

Now I must admit that I have never been a fan of accredited training and all that is associated with it.  For many years, even the merest mention of “NVQs” & “Level 3’s”, “CPD” and “Certification” made my heart sink.

This was no doubt partly due to the fact that we couldn’t really offer our clients anything along these lines, but more so due to my belief that this type of training was the very antithesis of everything that makes Phoenix special.

Our focus has always been on delivering practical, results based training where the emphasis is on what gets done differently once participants return to work, not on how many credits they have been awarded or what type of certificate they will receive.  In my experience, too much training is simply commissioned on the basis of what form of recognition the participants get.  Traditionally, this is meant to provide some form of motivation but if the training is not up to scratch, then no matter what they receive at the end, participant levels of engagement will still sink very quickly.

Having said all that, we have often wished for some kind of independent recognition for the quality of our delivery and content and who better to provide this than the Institute of Leadership & Management – the world’s best known accrediting body.

Through their endorsed award scheme, the ILM have provided us with the ideal solution.  Phoenix have been able to retain all the best aspects of our programmes’ content and delivery, whilst adding an assessment section that ensures the participants put into practice everything that they have learnt on the course.  In many ways, the additional assessment has really strengthened our offering and it fits perfectly with our results focussed training.  Now participants and their colleagues will see exactly how the learning has been used, as it has to be documented on a regular basis over a six week period.  A 500 word case study is also required which again will indicate the participants’ understanding of the content and how best to use it.

On successful completion of both the course and the assessment, participants are indeed awarded an ILM certificate however, for most participants this is only a subsidiary benefit.  The real prize is becoming a better manager and leader and being able to demonstrate this to their colleagues.

Phoenix currently deliver ILM Endorsed open courses in Essential Management Skills & Inspirational Leadership and are about to offer endorsed modular programmes in both Management & Leadership Skills.  Our unique approach, style of delivery and focus on results will remain as strong as ever, but with the ILM’s Endorsement our products are now even more attractive to a wide range of clients & participants across the world.

I will always believe that good training should be about improving performance and delivering results, but if you can achieve this and also provide participants with some kind of appropriate recognition then perhaps we have an ideal solution.

Written by Oliver Osmond – Sales Director

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Leading from the Front

Posted by admin
Monday, April 19th, 2010
Desert Leader

Image by Hamed Saber via Flickr

One of the first things that I was taught on becoming a leader, and a message that I have heard throughout my career as a leader and people manager, is the need to lead people from the front.

I’ve been thinking about this a lot recently and I believe that if you take this literally you will only find trouble.

So what does leading from the front actually mean?  Does it mean blazing a trail with everyone else following, or something different?

If your definition of leading from the front is the first one, I’d urge you to try it and see what actually happens.  If you were to really physically lead from the front, just have a think about what you’d actually see.  Your view would only be of what is in front of you.

Now, lots of people say that is a good thing, and ‘vision’ is one of the words that people often refer to when they talk about leading from the front.  However, in order to have ‘vision’ you need to be able to see the full picture and you can’t do that from the front; but you can see the full picture if you start leading from the back.

Leading from the back you can see the road ahead, but crucially you can also see the team and most importantly the individuals within it.  John Adair states that in order to be a successful leader you need to be able to ‘achieve the task’, ‘build the team’ and ‘develop the individual’.  Adair also states that you need to be able to identify which of these areas you need to focus on at any given time.

Remembering that starting to lead from the back rather than always leading from the back is a vitally important differentiation.  Sometimes you will still need to be at the front forging the way ahead or protecting your team.

Japanese Children
Image by Danny Choo via Flickrfront forging the way ahead or protecting your team.

“Your job as a leader is to develop people to a point where you are no longer required” is the number one Golden Rule of Leadership. It’s easy to see that being at the front all the time will minimise the opportunities for people within the team to develop and grow, and subsequently you will always be required.

So what does leading from the front really mean?

“If you want people to demonstrate a behaviour, go there first!” is another Golden Rule of Leadership that is a truer reflection of leading from the front.  Role modelling the behaviours that you need your people to demonstrate as they work to achieve the task is the right way to lead from the front.

The behaviours you demonstrate set the tone, the pace and desire of your team. If any of those are not currently there, you need to look in the mirror first.

So, if you want to really lead from the front, lead with your behaviour rather than taking the lead all the time.

Martin le Comte – Head of Learning

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