Phoenix Training

Posts Tagged ‘Consulting’

What is customer service?

Posted by Martin le Comte
Thursday, October 13th, 2011

Effective customer service should be a combination of robust processes and great people, but I have found it is always the people that make the difference. That was never truer than my recent experience trying to purchase a new wood floor.  It was one of the worst customer service experiences I’ve ever had; it would have been laughable if it hadn’t been so painful and stressful.

  • Deliver – Do what you say you are going to do, when you say you are going to do it.

My flooring supplier missed five delivery slots in the space of two weeks; one of the missed slots was promised as a personal delivery by the company owner.

  • Get it right! – Make sure you have all the information you need to fulfil the customer’s request.

One of the excuses used by my flooring supplier, after the fifth missed delivery, was that they had the wrong delivery address even though I had confirmed it with them on, at least, four separate occasions

  • Take Ownership – Inevitably things sometimes go wrong, take responsibility and personal accountability for putting things right. Do everything you need to do to turn customer dissatisfaction into delight.

If the company I’m referring to had bothered to do anything that they said they were going to do to put things right – I would have simply thought that it was one of those things and been satisfied, they haven’t!

  • Communicate – Tell the customer what is happening throughout the process. The value of regular on going contact cannot be underestimated.

The flooring supplier that I used just stopped answering my calls (over 250 of them) deliberately dropping them only replying via email or text message with more broken promises! It got so bad that I was on the verge of contacting a solicitor to investigate how I go about starting legal proceedings to recover my money. Eventually, by text, I was told that the reason the supplier stopped answering my calls was that he was “profoundly embarrassed”. If he had just taken the time to talk to me the situation could have been resolved much sooner.

  • Follow up – Find out if the customer is satisfied with the product or service they have received. Ask them what you could do better and what they liked/appreciated about your company. This data is vital in improving the product or service that you offer, differentiating you from your competitors.

Needless to say in my recent experience this has not happened in any way shape or form, except that the partial refund promise has, you’ve guessed it, been broken.

On a final note, think about how many people I’m talking to about my recent terrible experience. Trust me, I’m not just blogging about it, I’m telling anyone who will listen.  Research tells us that the people that I tell will tell between 7 and 10 others about my experience to ensure that they avoid using the same supplier. That’s a lot of feedback and potentially a lot of lost sales.  From a purely commercial perspective how can you afford not to offer customers goodservice?

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Coaching by accident

Posted by Ross Trigwell
Wednesday, April 13th, 2011
National Express route 561, London - Leeds - B...

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“Do I need qualifications before I can coach? ”

In this day and age coaching qualifications are becoming increasingly popular. Perhaps people are seeking validation, bolstering their CV or is it merely an extension of our league-tabled, ‘measure everything’ culture? However, reflecting on this recently it struck me that the best coaches will often not even realise they’re doing it.

Imagine you knew absolutely nothing about coaching and began to manage a bright team of systems analysts.  You have a surface level knowledge of the system but that’s about all; these guys are experts and have a hunger for spreadsheets, number crunching and data.  You are credible amongst the team members because of your status and achievements from previous positions so they look to you for guidance.

On day two of the job, one of the senior team members approaches you with an intricate problem, and says “I need your help; I am stuck with a system issue”.  Your initial thoughts are how can I possibly help? But you stay calm and invite them to your desk where you begin to find out what the problem is.  First you ask “What are you trying to do?”  They explain the desired outcome and you ask “How would you normally do it?”  They show you and your curiosity for what they need to do is growing, and you begin then to explore the options using their knowledge.

After a handful of your curious questions to understand the problem, a light bulb moment occurs for them: “I can’t believe I didn’t see that” they say.  Just before they go, you check a few things, you say “talk me through how it will work?” and “What are the risks?” and finally “What are you going to do now?”

They answer your final questions and you are confident that they know exactly what they’re doing.

Job done!

To coach a person they must already have the knowledge and skills to be drawn out.  These are two possible scenarios that you might come across: they have a blind spot or some kind of mental block and need a fresh view of the situation, therefore you can enter a coaching conversation; or they don’t yet have the skills or knowledge and coaching is not appropriate – you will need to look at training, telling them directly or referring them to an expert for help.  Below is a common coaching structure, how does it fit with the above example?

1)    What are they trying to achieve?

2)    Where are we right now, what is the reality?

3)    What are your options – what could you do?

4)    What’s the way forwards?

In summary, coaching is about asking questions in order to raise awareness and whilst having a qualification would be great I have a strong feeling that you have at some point already been effectively coaching. Keep it up…

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Closing Skills

Posted by BillOsmond
Wednesday, August 25th, 2010

After running a couple of short workshops under the title of closing skills, I was reminded of the complexities that surround the subject and indeed the myths that appear whenever the subject is mentioned.  I often hear sales managers refer to their teams as “good but can’t close”.  I guess that means they ultimately aren’t “good”.  What is significant is that the closing skills of the sales team

are often targeted as the reason why they are not achieving great results.  This creates a knock on effect – the managers continue to put pressure on the sales team to “close, close, close”.  The result of this pressure means that the sales person focuses on what they believe to be a closing technique.  The famous sales mantra from the days of power selling springs to mind “always be closing”.  I wonder if there is any logic telling sales people to do this or is it simply an attempt effect their mentality and develop an aggressive manner when selling, only concerned with getting a result.

I suppose every sales person should be concerned with getting the result they set out to achieve.  However the problem with only worrying about closing is that the rest of your sales technique and structure will probably suffer.  Where I do agree with the “always be closing” mantra is in as much that you should always be doing something to help you close the sale.  One analogy that we discussed during the workshops was that closing should be like the closing of the barn door once you have the cow in the barn.  The point being that closing the door should be a simple task once the cow has wondered happily into the barn, because they have wanted to.  The sales person must get the client to want the product/service that they are selling and then close behind them.  If you try to close when the cow is halfway through the door it can be a tricky process!!

Cow Arzúa, Galicia)
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So what will help you close the sale comfortably?  Firstly, have an objective.  Never go into a call or meeting with a see how it goes attitude, it makes it incredibly difficult to gain an advance or a close.  Secondly, use questions to develop a need to sell against.  Questions, when used effectively will help change the clients view of the issues and problems they are facing, heightening needs means that the client is more likely to look for a solution.  (the cow starts to move).  Thirdly, gain agreement from the client that they do have needs and recognise them.  Fourthly, when demonstrating how the product or service will help the client, make sure you gain agreement from the client that they do recognise this and are not simply nodding politely.  Finally make a clear suggestion as to what they should buy and ask for the business.  Do not ask “is that the sort of thing you’d be interested in?” or “how does that sound?” or any variation of the above.  You should have demonstrated exactly how it would help them and therefore it is question how much they should buy not whether they will buy or whether they like it!

So, always be doing something to help you close, listen for buying signals and respond quickly, using those opportunities to gain agreement and close.  Always seek to gain an advance from each call or meeting.  All of your closing should revolve around progress.  Good closing skills require all the key elements of sales structure to be used: good introduction, good questioning and need development, good use of the products features and therefore benefits and then an awareness of when to close and a confidence to do so.

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Coaching vs Mentoring

Posted by MarinaWirkner
Wednesday, May 12th, 2010
Coach 01
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Over the last few years, coaching and mentoring have become much more widely used within the business world. As their popularity has grown however, so have the range of different definitions and understandings. In an attempt to clarify things, I have spoken to our Head of Learning – Martin le Comte and would like to share with you our definition of coaching and mentoring and how you it can benefit you, your team and organisation.

“Martin, please identify your definition of coaching and mentoring?”

Firstly, can I say that you are right – there is lots of current debate about coaching and mentoring and the distinctions have become blurred somewhat. My view is that mentoring encompasses a variety of development approaches dependant on the needs of the learner in question. An effective Mentor may use one or a number of the following skills to help the development of the individual being mentored including feedback, coaching, training, advice and guidance.

The mentor is frequently seen as a role model by the business or organisation for the individual being mentored and will often have specific and relevant task specific skills and knowledge in the same or similar area.

Coaching on the other hand is a specific skill. An individual coach will effectively use a series of questions to help and challenge the coachee. The questions will help the individual to explore ideas and options to help them to overcome a current challenge or obstacle that is affecting their performance.  Expert knowledge of the specific area is not required and is in fact often not desirable.

In summary, many people managers rightly use coaching skills to develop their people in their role. It is however important to remember that coaching   should be just one of the tools at their disposal rather than the only answer. The skill of the people manager is on identifying which of the tools they need to use dependant on the needs of the individual.

“How can you tell whether you should be using coaching or one of the other mentoring tools – feedback, coaching, training, advice and/or guidance?”

In my experience, the best and I might be bullish enough to suggest, the only sure fire way to identify which approach is the most appropriate is to be skilled in asking a couple of great questions initially and then almost more importantly, listen to the resulting response. The skilled people developer does not make assumptions about what is required instead they ask great questions to seek to understand what the individual needs.

Many people say that this is very similar to the start of a coaching dialogue and I would not disagree, however at this point coaching may or may not be the answer. Let me give you a practical example –

I’m a driver and have been driving for years but know nothing about what is going on under the bonnet. If I break down by the side of the road I don’t want or need someone to ask me what I think is wrong with it, I want them to ask me a couple of questions to ascertain what happened and then tell me exactly what to do. If they keep asking me to think about what could be wrong, I will get extremely frustrated and it will take me a hell of a long time to get home. When I do eventually get home I will think twice about taking my car out on long journeys in the future and I will certainly be changing my roadside assistance provider.  If the original roadside assistance provider had just asked me a couple of simple questions about my current knowledge and expertise and what had happened before I broke down, they would have quickly identified that my battery was flat and changed it there and then. They then would have advised me what to look out for in the future to avoid it happening again and what to do if it did happen again. I leave the roadside quickly happy with knowledge and expertise and more importantly I get home quickly.

I had a quote from a client recently about an inappropriate use of coaching, which I think highlights this point really well.

“I had coaching from somebody but they never gave me any answers, which is what I actually needed, all they did was ask me lots of questions. It was a complete waste of time and I felt abandoned.”

“What are the biggest challenges you face when coaching and mentoring individuals?”

From my perspective most organisations will ask me and my colleagues at Phoenix for coaching when that might not be what they need at all. In the past I was sometimes reluctant to initially deviate from the process and try unsuccessfully to use coaching when that was clearly not what the individual wanted or needed. What’s the point in asking some open ended coaching questions when they really have no idea what the answer is…I’m sure you can imagine just how frustrating and unproductive that is for all involved!!

What I have learnt is that often when a client is asking you for some coaching, unless you asked to undertake contracted coaching, what they are actually asking you to do is help develop their people.  They are actually interested in the end result rather than the approach that you use.

Marina, as a final thought if you want some additional tips on how to successfully recognise the correct development approach, keep in mind 3 of Phoenix’s Golden Rules of Leadership

1. Know your people, know your people, know your people.

2. Treat people as they need to be treated.

3. Stop it, it’s not about you.

Written by Marina Wirkner, Sales Executive

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