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It’s not about single event training!

Why is single event training still being requested? For how long can it be believed that attending a one or two day training course will solve the problem that led to the training need in the first place? Don't get me wrong, over the years I have provided plenty of single event training, that on the face of it has been very well received, feedback good, action plans set and generally a ground swell of optimism and renewed purpose.

I also know that many of the people who attended those well received courses, no longer remember, use or think about what they've learnt. I wish that wasn't the case but the reality is that if training is left unsupported, it tends to fade and fade faster than you'd think. This is not a ground breaking revelation, I am not the first to have these concerns, of course. There is a growing amount of evidence to suggest that this is the case.

What amazes, concerns and interests me is that although I think training providers and buyers of training know all this, both perpetuate the problem. On the whole, and of course there are exceptions, buyers of training seek a quick solution and make the mistake of thinking that a training need is solved with a training event. Therefore they ask for quick fix, providers deliver a "quick fix". Why? Because it is commercially difficult not to. I know this myself, any sort of training is hard to turn down.

The reality is that there are very few quick fixes, learning new skills, techniques and attitudes, takes a lot longer than a day or two. It is a good start but there are many more things that can be done beyond the workshops. Stakeholders and buyers of training must think beyond the classroom and that does not mean simply switching to an E-learning solution. Genuine learning and development requires a combination of events, assignments, activities and support to ensure participants reach their objectives and even more significantly the organisation reaches it's goals.

Providers can only deliver what they are asked to deliver, so the onus is on those looking for training solutions. Here are my messages:

•  Stop asking for quick fixes.

•  Make the provider work hard!

•  Spend your money wisely. Use less time in the training room

•  Support training internally

•  Make training part of work and work part of training.

Think about your organisational goals and find a provider who can deliver a programme, not an event, that gets you there!