To provide the participants with a deeper understanding of what the exhibition stand can achieve and their role in the team; how the manning of the stand can best be planned and utilised and how individual efforts will contribute to the success of the whole team. They will be motivated and geared up for success!
The Selling at Exhibitions training course is highly practical and full of interaction. It is based on the trainer's own practical experiences and observations over many years organising and taking part in successful exhibitions.
By the end of the course, participants will be able to:
- Plan their approach more effectively by identifying, qualifying and selecting the right visitors to approach
- Master the art of having effective and structured conversations at exhibitions
- Choose the right sort of people to really work your event
- Understand how to control and present to exhibition audiences
- Use the "killer" questions to make conversations count
- Develop techniques for avoiding the timewaster
- Ensure their stands are designed to support, not hinder, the sales effort
This Selling at Exhibitions training course is available in a tailored or one to one format.