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Strategic Account Development Training



Course Objective

To help participants explore, fine tune and implement a best practice framework for developing robust and consistent strategic account plans.

The Strategic Account Development training course will encourage the sharing of experiences and top tips for business development and will enable the participants to implement what is being taught with regard to live accounts.

By the end of the course, participants will be able to:

  • Understand where their business comes from
  • Develop a client profile and a competitive strategy
  • Analyse the benefits of their product in terms of client requirement and their competitors
  • Create a comprehensive action plan to increase their market share

This Strategic Account Development training course is available in a tailored or one to one format.

Links to other courses within this category:

Please contact us to discuss your requirements in more detail - we'd love to hear from you.


Recent feedback

'Goog style, engaging. Goog knowledge & subject and ability to put sales, situation into contexts & different industries.'

Claire Wiseman, Miltenyi Biotec - Sales Essentials, 23 November 2011

Sales Seminar

£99 + vat (8th March 2012)


Click here for more details