Phoenix Training and Development
Introduction to Sales
Two Days
Course Objective:
To introduce participants to the essential techniques and structures involved in sales. Practical exercises are used to ensure that participants can employ their newly learnt skills immediately and to develop their levels of confidence. This course provides the bedrock for all successful selling roles.
By the end of the course participants will be able to:
  • Understand the motivations behind why people buy
  • Apply an indispensable sales structure
  • Recognise the importance of questioning techniques
  • Effectively link features, advantages and benefits
  • Handle objections successfully
  • Identify when and how to close
Suitable for:
New starters in sales and those with experience, but no formal training.

Day One:

  • What is involved in sales and selling?
  • Understanding the motivations behind why people buy
  • Getting through to the decision maker - the start of the sale
  • Why a sales structure is used - group discussion
  • Effective questioning techniques - understanding their importance
  • Establishing the needs of the client

Day Two:

  • Learning to use features, advantages and benefits
  • Developing a strong "sales message"
  • Maintaining relevance whilst selling your product
  • Closing techniques - how to close, when to close
  • Learning to reduce objections
  • Tactics for handling "classic" objections
  • Role-plays and practical exercises throughout both days

This Course is available as an open course - please contact us for dates

For further information:

phone: 020 7234 0480
Email: info@phoenix-training.co.uk
 website : www.phoenix-training.co.uk