Channel 4

‘Absolutely fantastic. I had the pleasure of working with Bill and Vanessa, who were both great. Very engaging, interesting, excellent delivery, and passionate about what they were teaching.’

Grant Brooker, Airtime Sales Executive


Airtime Sales and Airtime Management Development Programmes

Phoenix’s first major learning and development collaboration with Channel 4 took place in London and Manchester.  Working with the C4 Airtime Sales Team, we designed and delivered an innovative, modular programme combining short face to face events, complemented by work relevant activities & topical debates.

The content focused on 5 key areas – Sales, Customer Service, Communication, Brand Awareness and Creating A Positive Environment, and was designed to develop new skills and techniques, as well as initiating broader attitudinal & behavioural changes.  Alongside this, we ran a Management Development Programme, to ensure that all those with people management responsibility could not only support their teams effectively moving forward but also play a key role in helping to sustain the impact of the training.

The programme culminated with each team having the opportunity to present what they had learnt and how they had been able to apply it to their day to day roles.  Each presentation also required a short film which provided a fantastic chance for the participants to show just how creative they could be.

The results

Such has been the positive nature of the feedback that we have now been asked to deliver a similarly structured programme on behalf of the Airtime Management Team which will begin later this month. We look forward to continuing our work with Channel 4 in 2014.

More feedback:

"The standard of the actual training delivered by Phoenix was 10/10."

"This was by far the best course of this type I have ever taken part in. "

"I think it’s clear from my enthusiasm and appreciation regarding these training opportunities that I would love to work with Phoenix again."

"Absolutely, I think their style of training really accessible for everyone and they do a great job of tailoring the training appropriately."

"I liked the informality and open discussions regarding the sessions.  It was nice to be a part of as opposed to being spoken to."

"I love Bill,  I’d like him to be my older brother."